CULTURE JERUSALEM - Vintage Clothing
Culture Jerusalem is a pop up shop in Jerusalem that has vintage brand clothing. Their target audiences are young and creative types. Culture Jerusalem usually has live music at their events.
They were looking for a fun, vibrant & vintage identity. I wanted the logo to have a hint of a clothing mark with the first glance. Creating an identity for young/hip people and making it vintage I had some aspects I had to focus on: color, vibe, typography & style. The issues to work out were having 2 languages on graphics, it's always a mission without it making it not look too cramped. It was a fun project for a young & exciting new company.